Goody Goody

Goody Goody Liquors started in Dallas in 1964, and already had a rich history in the city by the time I had the honor of touching their business. The Toast of the Town campaign resulted in an across the board increase in traffic and sales for Goody Goody, despite increased competition from Spec's, Total Wine and others who had moved into the Dallas market.

Creative Director: Bryan Foux

Art Director : Cory Say

Texas/OU Weekend Print

Father's Day Print

Cedar Springs Kiosk

Somehow we found ourselves with this prime bus kiosk in the heart of Dallas’ biggest LGBTQ neighborhood. Since it was right on the route of Dallas’ annual pride parade, and directly across the street from a fire station, we figured we’d have a little fun with it.

“Here’s to those who fight fires. Hot, sweaty fires.”

Direct Mail

Truck Wrap

VisitDallas

CASTRO - Forever Texas

VisitDallas wanted a new theme song and reached out to brothers Jason and Michael Castro of American Idol fame. Once it was finished, they brought in my team at TracyLocke for the music video treatment. Creating this visual love letter to my hometown was one of my favorite challenges ever.

Dallas by Linda Gray: Episode 1

VisitDallas partnered with legendary actress Linda Gray, who portrayed Sue Ellen Ewing on the TV show DALLAS, for this series of videos aimed at mature travelers. Playing off the stereotypes of the series, we used the opportunity to show off how much our city has changed since the Ewings were a television sensation.

Dallas by Linda Gray: Episode 2

Dallas by Linda Gray: Episode 3

7-Eleven

Slurpee at Six Flags Poster

Rollercoaster-adjacent poster to promote exclusive Slurpee cups and flavors at Six Flags theme parks.

Coffee Mug

Coffee Mug Concept

Detroit Slurpee Wallscape

Austin Billboard

Delivery Truck Wrap

Dallas Mavericks Game Coupon

Notre Dame Campus Poster

Pizza Hut

Pizza Hut Hot Pouch

OLV promoting Pizza Hut’s new delivery pouch.

Pizza Hut Email For Fall

Pizza Hut Email For Halloween

Pizza Hut Email For The Holidays

Pizza Hut Email For Star Wars Day

Pizza Hut Email For Valentine's Day

Pizza Hut Email For Spring

Preparation H

A fun social campaign pitched to Pfizer.

TracyLocke

I’ve been honored to contribute to TracyLocke’s diversity and inclusion initiative, TL:ALL. Early on I was tasked with writing the manifesto that serves as our guiding document. Now it hangs on the wall of our office, welcoming employees, clients and visitors alike.

T-Mobile

2014 MLB All-Star Game Wallscape Concept

Nokia

Nokia Lumia print concepts for The FADER magazine photo issue.

Creative Director: Bryan Foux

Art Director: Eli Murphy