Sometimes what a brand needs to shine is simple. You just have to help them be themselves. Working on Sierra Nevada was one of the great joys of my career. From the “Still Family Owned, Operated & Argued Over” and “Taste What Matters” brand campaigns, to the long anticipated launch of their Trail Pass non-alcoholic line, we touched everything from OLV to POP for one of America’s most beloved independent brands.
Group Creative Director: Tyler Kitchens
Creative Director: Jordan Hoyt
Art Direction: Thomas Hatfield